In this play, you would love to introduce you to a firm that is not just talking about it, but socking to inclusion and diversity, taking a rebellious approach to addressing and embracing this vital topic.
The firm is Johns Crazy socks, an internet sock firm based in Long Island, New York, founded by John and Mark’s son and father team in 2016. John, who has Down syndrome, planned to go into business with his father and came up with the idea of selling socks.
The firm received a lot of press and focus, sharing how he and his father have built a successful business.
They have become role models on the power of inclusion and diversity and are a mission to showcase this approach to others.
In addition to tackling diversity and inclusion inside the walls of their warehouse, they also host school tours, speak at events and conferences, and advocate changes in policy and law to support the rights of people with different capabilities to work and retain their earnings.
They are going above and beyond to present a successful business approach and model, one that can and should be used by others.
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